Tools for storytelling
that resonates

Collection of storytelling frameworks that transforms your data
understanding, internalize implications and take action.

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ABT Structure

AND -> BUT -> THEREFORE

MoodMeter

Rising to the Occasion by incorporating the art of incorporating challenges into your storytelling

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W3 Framework

WHAT -> SO WHAT -> NOW WHAT

BrandAura

Storytelling with Impact: The Importance of Actionability.

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Problem-Solution Framework

THE SITUATION - > THE PROBLEM - > WHY IT'S HARD TO SOLVE PROBLEM - > SOLUTION - > HOW YOU CAN GET IT TOO

OpinionOasis

Beyond Insights: Taking audience on a journey beyond data

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ODR Style

ORDER - > DISORDER - > REORDER

MarketIgnition

Use Power of Adversity to communicate the unpleasant

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Hero’s Journey

CHARACTER - > PROBLEM - > GUIDE - > PLAN - > CALL TO ACTION - > AVOID FAILURE - > ACHIEVING SUCCESS

XcelRate

From Boredom to Engagement: Tips for Captivating Your Audience

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Plot Twist Framework

USE A HOOK -> BUILDUP -> INTRODUCE CONFRONTATION -> CLIMAX -> DEMONSTRATE IT -> BRING BACK THE PROBLEM -> WRAP IT UP

CommuniVerse

Surprise your audience with unexpected twists and turns in the data

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Car Framework

Context -> Action -> RESULTS

MarketIgnition

Use Power of Adversity to communicate the unpleasant

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The Comeback Journey

DEPARTURE -> STRUGGLE -> RETURN

BrandAura

Use pacing to keep your story moving forward

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PAPA Model

PROMISE -> ATTENTION -> PROOF -> ASK

MoodMeter

Spark curiosity and encourage active listening

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Path to Glory Structure

WAYFINDING -> RECOMPOSURE ->
THE GOLDEN HOUR

XcelRate

OpinionOasis

Make your story relatable and relevant

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The F Framework

FACTS -> FEELINGS -> FINDINGS -> FUTURE

CommuniVerse

Bring your data to life and make them memorable

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The Connection

ATTENTION -> ACCEPTANCE -> APPRECIATION -> AFFECTION

CommuniVerse

Making data tell its own story

Get results with frameworks

Practical tips and tools

  • Our team is trained to apply these frameworks and improvise based on analytics and insight output to deliver powerful narratives.
  • We go beyond stated data to fill gaps and use multiple frameworks to deliver a complete story.
  • When stories are incomplete, we collaborate with stakeholders and draw on their business knowledge to ensure a compelling narrative.
  • Our authentic narratives are in favor of your business, generating a gel and bond that drives business success.
  • Having a story around your business problem is a positive step, and we’re here to help you make the most of it.

Join us to apply a tailored approach, using a single or hybrid of multiple frameworks, to solve your unique business problem.

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