Leveraging Generative AI to craft product propositions
Overview
In this study, our team aimed to examine how AI can assist in creating and refining product narratives more effectively. Our focus was on exploring the optimal approach to combine story structures with generative AI technology. Our goal was to enhance the efficiency of this process, resulting in increased speed, variety, and quality assurance.
Approach
We dimensionalized the product proposition writing case story and engineered prompts that helped the generative AI learn and model narratives based on the choices and preferences of the narrative team.
Results
Our team demonstrated that story arcs do have a significant impact on narratives and that there's potential for training generative AI through these arcs to help develop concepts quicker, providing teams with more variety to choose from. This methodology is being converted into training modules that will assist teams in adopting a DIY method to learn and implement.
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